Puratos announces the acquisition of Profimix

12 Jan 2022

Corporate
News
Czech Republic

The Puratos Group has announced the acquisition of Profimix, a key supplier of improvers, bakery mixes and confectionary items based in Prisovice, Czech Republic.

The family-owned company Profimix was founded in 2007 by Marek Vasa and grown over the years to reach a turnover above € 4 million and employ 20 people today. In recent years, Profimix built a strong position on the Czech market through its brand “Pekaruv Mlyn,”. The company has an organic certified production manufacturing unit and specializes in flour parameters knowledge and analysis.

Joint focus on Health & Well-Being

Health & Well-Being is an important aspect of our strategy and a cornerstone of our future growth. Welcoming Profimix to the Puratos family reflects our long-term commitment to improving the health and well-being of consumers everywhere. Like Puratos, Profimix has been focusing on Health & Well-Being products for several years and concentrates on producing value-added products, especially those with a high content of grains, seeds, proteins, and vitamins. In our latest Taste Tomorrow research, we found that 79% of consumers rank grains and seeds as the number one contributor to health and taste aspects in bakery products, so investing in this area of business helps us – and our customers - satisfy that demand. 

Tomas Novak, General Manager Puratos Czech Republic, comments: 

“The acquisition of Profimix will allow us to offer customers greater flexibility, services, speed in innovation, and access to healthier products.”