Everywhere we work, we get close to people.
We work hard to understand the culture of the country and their unique way of doing things. This is for two reasons: to better serve the customers in those countries, but also to immerse ourselves so we can share and celebrate that culture locally and globally.
With diversity we combine consistency: we share the same values and we have developed a common way of doing things globally – we call it the ‘Puratos magic’. It all comes from our experience of working across cultures with the very best bakers, patissiers and chocolatiers.
For everyone we work with, we want to be a source of new ideas and confidence. We think that people increasingly expect higher standards in their food – standards of both quality and inspiration. So we work with our customers as reliable partners in innovation to help meet these expectations. And our approach is based on six core Puratos values, detailed below.