Behind every exceptional cake lies a balancing act of time, skill, consistency, and creativity. And for many bakers today, that balance is harder than ever to maintain.
Artisan producers are managing growing product ranges with limited time and labor. Semi-industrial teams are expected to innovate quickly, often without the support of a dedicated R&D department. Across both settings, consistency and efficiency are daily concerns, as is the need to stand out in an increasingly saturated market.
At the same time, consumer expectations aren’t slowing down. Beyond taste, texture, story, and sustainability are now shaping how indulgence is experienced and judged. According to our research, 67% of consumers want to try foods with different textures, and 70% say that locally sourced ingredients are better for the environment.
So, how can bakers deliver more, without overcomplicating their process or compromising on quality? The answer lies in choosing the right solutions. In this article, we’ll explore how our portfolio helps you unlock new textures, simplify production, and elevate cakes into something truly distinctive, with versatile, efficient tools designed to meet today’s challenges.
Whether you're wondering “how can I make my cake even better” or “how can I innovate to differentiate”, the key often comes down to the quality and performance of the cake base itself, and how easily it fits into your workflow.
Creating a great cake starts with understanding how to define it.
We use a structured approach that considers three dimensions:
This framework provides a common language to assess, improve and tailor the cake base to customers’ needs and preferences.
The visual, tactile and mouthfeel characteristics of a cake will determine its texture. At Puratos, we have put in the spotlight 8 cake textures, each for specific properties and applications, and many of which carry strong cultural relevance:
Behind every texture is a carefully balanced recipe. Overall, we can divide the cake ingredients in three categories:
The process is simple in theory, but essential in practice:
For bakers, thinking, the answers often come down to how ingredients are balanced and how the batter is handled during mixing and baking.
From reducing prep time to expanding product ranges, today’s bakers are juggling more than ever. And while some may wonder, “Do bakeries use cake mix?”, the answer is yes, and many of them rely on premium solutions like SATIN to deliver consistent quality at scale.
SATIN also supports growing consumer trends with a broad selection of health & well-being options, including sugar-reduced, wholegrain and plant-based variants.
Acti is Puratos’ range of enzymes solutions that improve texture, profitability, Health & Well-Being and sustainability.
These solutions are ideal when:
Acti solutions are available as cake improvers to be added in customers’ scratch recipes, without change of process or equipment required. Acti technology can also be included in Puratos’ mixes, for customers looking for maximum convenience.
The muffin is a perfect example of how a timeless classic can be reinvented to meet modern expectations e.g. plant-based and sugar reduced. Muffins, with their moist crumb, soft structure, and balanced sweetness, are beloved everywhere. Using our solutions, you can bring muffins into the spotlight in a variety of ways.
At Puratos, we have embarked on a mission to make a more sustainable cake that would be as qualitative and functional as a standard recipe. By reducing fat and eggs in the recipe and by selecting Topfil Apple cube 86% as a delicious filling, the CO2 emissions related to manufacturing and selling cream cakes can be reduced by up to 25%5. Adding a carefully selected fruit filling not only helps in terms of CO2 emissions, but can be linked to our Field to Fork program. The result is a cake that not only tastes good but also resonates with sustainability-minded consumers, as 70% believe local ingredients are better for the environment.
For those looking for guilt-free indulgence, our Health & Well-Being muffin recipe combines Easy Satin Cream Cake with Acti Sugar Reduction cutting sugar by 35% without compromising on taste or texture. It delivers the same softness and structure as the original, while responding to a growing demand for healthier options1. Adding a delicious fruit filling also helps bring more fruit, less of the rest.
A great cake doesn’t end with the base. Fillings, coatings, and inclusions are where creativity comes to life, adding flavor, texture, and visual appeal that make a lasting impression on consumers.
Topfil Smooth offers a vibrant, natural fruit taste with 35% fruit content and a smooth, clean texture. It’s freeze-thaw stable and available in sugar-reduced options, making it ideal for both indulgent and health-positioned applications.
Cremfil Ultim and Deli are our solutions for creamy, rich fillings that maintain excellent freshness over time. From traditional flavors like lemon and cheesecake to salted caramel, these fillings are perfect for long shelf-life treats.
Our Carat range offers three solutions to meet a variety of needs:
From subtle elegance to playful bursts of flavor, our finishing elements help bring cakes to life:
Together, these components turn a single cake base into a competitive product whether you’re building a seasonal range, exploring health-conscious indulgence, or simply elevating your everyday offer.
Choosing Puratos means gaining more than just high-quality ingredients. It means gaining a partner with deep expertise in cake texture, freshness, and consumer trends.
Our broad portfolio includes clean(er) label, sugar-reduced, plant-based, and gluten-free options, all developed in response to real consumer insights. We’re here to help you create cakes that stand out consistently and confidently.
Our Cacao-Trace Sustainable Cocoa Program is dedicated to creating a truly sustainable future for the cocoa chain and everyone involved. Great Taste, Doing Good.