(Health-)conscious consumption, plant-based, craftmanship,… consumer behavior is constantly evolving.
That’s why over 10 years ago, we developed our own consumer research initiative called Taste Tomorrow. We track local and global consumer behaviors, attitudes and choices, using a combination of interviews and semantic AI technology. This allows us to keep track of the evolution of trends and reveal new ones in bakery, patisserie and chocolate.
Moreover, all the data we collect is supported by our global trend-spotting network, exhaustive sensorial research, and unique partnerships with researchers, flavor houses, and universities.
Explore the top bakery trends for 2025 with Taste Tomorrow's insights. Embrace local ingredients, cater to gut health, ride the sourdough wave and delight consumers with classic favorites.
Explore the top patisserie trends for 2025: tech-inspired creations, culinary fusion, perfect portion and tangy twist. Discover how these innovations, based on global consumer data from Taste Tomorrow, can transform your pastry business.
Explore the Taste Tomorrow hottest chocolate trends for 2025, including sustainable farming, plant-based options, power ingredients and nutritional balance. Perfect for chocolatiers and R&D professionals.
Do you want fresh insights about health, convenience, experience, digital and more to stimulate innovation in the field of bakery, patisserie and chocolate? Or do you want more information on our global consumer survey?
We are happy to help you! Fill in the contact form and we will reach out to you within the briefest delay.
Explore flavor trends, portion formats, and retail tips to grow your patisserie business in 2025.
Explore proven strategies to extend the shelf life of sweet soft bakery products. Learn how formulation, fillings, and packaging impact freshness and quality.
Discover how Puratos helps bakeries reduce carbon emissions with cutting-edge bakery solutions.
Struggling with high egg prices? Find out how you can cut costs without drastically changing your recipes (or sacrificing quality) with Puratos innovative ingredients.
Explore how texture transforms food trends, from flaky pastries to chewy delights, and learn how bakers can craft irresistible, on-trend creations.
Explore 8 iconic cake textures, from airy chiffon to rich tres leches, and learn how to transform every bite with our solutions.